MediaWorld
MediaWorld is one of the leading consumer electronics store chains in Italy, with over 100 stores across the country. Gift lists can be opened and funded both online and in store, with a full omnichannel experience.
About this project
Who is MediaWorld?
MediaWorld is one of the leading consumer electronics store chains in Italy. With over 100 stores across the country, it has become a market leader thanks to its wide presence and the broad range of products and services it offers, including the wedding list and gift list powered by GrowishPay.
What did MediaWorld need?
MediaWorld wanted a wedding list and a gift list under its own brand, fully omnichannel: lists opened online or in any store, and guests able to contribute either way, with the money collected coming back to MediaWorld stores and mediaworld.it. It needed a ready, secure service compliant with the rules on collecting money, without MediaWorld having to hold the funds.
What did GrowishPay deliver?
GrowishPay built and runs both services in white label, listanozze.mediaworld.it and listaregalo.mediaworld.it, fully omnichannel. Lists can be opened online or in any MediaWorld store. Guests contribute online by card or bank transfer, or at the till in store: we integrated in-store payments with the list, so every contribution, online or in store, adds up to the same balance. The money belongs to the list owner and is held by Mangopay, an electronic money institution. Whenever they want, the owner converts it into GiftCards to spend at MediaWorld stores or on mediaworld.it, in one go or in several. GrowishPay also handles KYC checks, payment reconciliation and customer support.
In our technical solution, we used:
Mangopay: the European electronic money institution that holds the list funds in dedicated wallets and processes guests’ payments.
Salesforce provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.
Let’s embed finance together!
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