Tod’s
An in-store group gifting service for Tod’s boutiques: sales staff open a gift collection for a client, friends and family contribute from their phones, and the amount collected is spent in store.
About this project
Who is Tod's?
Tod’s is an Italian luxury group known for handcrafted leather shoes, bags and accessories, starting with the Gommino driving moccasin. The group also owns Hogan, Fay and Roger Vivier and sells through its own boutiques in Italy and abroad.
What did Tod's need?
Tod’s wanted to offer group gifting inside its boutiques without sending clients to a public website or a consumer app. The service had to fit the in-store ritual: the sales associate stays in charge, the client gets a personal experience, and guests can contribute from anywhere. Payments and the custody of the money collected had to run on a regulated payment institution.
What did GrowishPay deliver?
GrowishPay delivered a private, white-label service used directly by boutique staff, with payments and the custody of the money collected running on a regulated payment institution. The service ran in Tod’s stores until 2026.
collections opened by boutique staff
guests contribute from wherever they are
every contribution visible as it arrives
funds held by a payment institution
How Tod’s group gifting works
Open a collection
The sales associate opens a gift collection for the client from a tablet in the boutique, with the occasion, the date and the products of interest.
Share the link
The client receives a personal link and shares it with friends and family.
Guests contribute
Guests contribute online by card, or in store at the counter.
Follow it live
The client and the boutique see every contribution as it arrives.
Spend it in store
When the collection closes, the client comes back to the boutique and spends the amount on Tod’s products.
In our technical solution, we used:
GwAPIv2: GrowishPay core business operations are handled primarily through an API called GwAPIv2. This API is consumed by GrowishPay’s owned products and it is also offered as a licensed service for clients and partners.
Mangopay: the European e-wallet and payment institution for marketplaces and platforms, used to collect contributions and hold the funds.
React / Next.js: front end for the in-store staff console and the client page.
Salesforce: CRM for lists, contributors and service follow-up.
Let’s embed finance together!
Let us know your ideas and needs and we will be in touch shortly